How To Get Started on Twitter in 2013 - The Right Way

How To Get Started on Twitter in 2013 - The Right Way Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!How To Get Started on Twitter in 2013 The Right WayUpdated On 09/01/2018Author : Robert DupontTopic : TwitterShort URL : https://hbb.me/2CHjbqt CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogTwitter is one of the most popular Social Networks in the world, and they continue to grow everyday with tens of thousands of new members. For many people and Businesses without experience, getting started on Twitter can be a daunting challenge. You could follow some popular accounts, a few peers and a couple of your friends, and hope they follow back.You could tweet something like “It’s 2013, and I’m just starting on Twitter! Follow the new guy and be astonished at my epic Twitter fails.” and hope at least a few people see it, laugh, and maybe even follow. You’re not here to read some awful Twitter failure story though â€" You want to SUCCEED, and that’s exactly what I’m going to teach you today!The question now is, How do I go from a nobody to a somebody, on Twitter?.First and foremost , there’s tweeting. You know, that little thing that you do with 140 characters on Twitter. Before anyone even wastes two seconds clicking that ‘Follow’ button, you have to convince them that you’re worth following â€" by tweeting.Let’s Start Tweeting!Cram as much quality content, useful information and awesome things that your followers would love, into 140 characters or less, and tweet it… often… but not too often. Don’t spam and don’t advertise â€" People hate that, and they’ll unfollow you before you can even blink.Pay attention to what’s happening with your followers, brand, industry or just around Twitter; Stay up to date. Take the time to reply, @mention, #hastag, and react to things as they happen. This will help you stay up to date on Twitter, help you gain more exposure as people reply back, and mention you, and give your followers more and more reasons to keep following you. You can even add some multimedia to your tweets by posting relevant photos, videos, music, links and more â€" Everyone love some mix and variety in their timeline. Share your passion, tweet that funny picture that you just found, link to that article that just blew your mind a few minutes ago; chances are, some of your followers might enjoy your passion, they may find that picture funny too, or they could have their mind blown away from reading that article as well.Tweeting isn’t an exact science, but these guidelines pretty much sum up what it means to tweet well and keep your followers happy. Twitter also offers a pretty awesome guide on how to get started here. Go ahead and bookmark that page, but keep on reading this article (aka The “Holy Grail” of Twitter Guides).So, now that you’ve started tweeting like a pro, you should also look like one too. Getting more Twitter Followers can sometimes be tricky, but here are a few techniques to boost your following effectively. You have a Facebook Account? Of course you do. Share it with your friends or fans on Facebook, and let them know you have a Twitter Account. Statistically speaking, more half of your friends or fans should be on Twitter as well. You have a website!? Thats perfect! Add a Twitter link, icon or even a widget on your website. Most of your website visitors or customers want to be taken advantage of, so do it! Let them know that youll keep them up to date with new products, promotions, discounts, news, funny pictures, or whatever youre into. You have an email list?! Well arent you Mr. Perfect. You should add a link to your Twitter Account to the bottom of every email you send. That lets your subscribers know you actually have a Twitter account (Surprise!), and lets them know where they can find you. You can always had a little incentive as well, which Ill get into later.You own a Store?! Why didnt you tell me sooner?! If youre trying to get started with a Company Twitter account, then simply print out a Follow Us on Twitter Vinyl Decal with your Twitter Username and a convenient QR (Quick Response) code. Stick it to your front door, next to a cash register or even in the bathroom, and watch as your everyday customers now become your followers on Twitter. You drive a CAR?! Youve got to be kidding! Throw a bumper sticker on that bad boy with your Twitter Username, and a big ol sign that screams Follow Me. I mean, it should work. People Tweet and Drive all the time PSA: Drive Safe Dont Text Tweet and Drive. Youre a nudist?! Well. tough luck. But if you dont enjoy walking around naked in public, then you most likely wear clothes. Use that to your advantage! Wear a custom Follow Me on Twitter T-Shirt and rock it out like you just dont care. Followertshirts.com and CafePress both have nice collections of custom Twitter Shirts to select from. You have a Business Card? Great! Once you run out, you should order new ones with your Twitter H andle (@YourUsername) alongside your email and phone number. This way, you can help peers and business contacts stay connected with you through Twitter.READ3 Tips for Successful Social Media Marketing in IndiaThose are just a few fun ways of getting more attention and followers to your Twitter Account, by taking advantage of the things you’re already doing on a daily basis. Now, here is when it starts getting interesting.Advertising and Promoting your Twitter Account online is another way of getting more Twitter Followers, and fast. Twitter now offers an Advertising Service to help get you more exposure to both your account and your tweets, right on Twitter. While this is a great approach, it can be costly and without a proper established credibility, it could be pretty ineffective when you first start off. Here are a few alternative approaches to advertising your Twitter Account, before jumping onto the Twitter Ads.Buy Twitter Followers. Wait… what? Yes, you heard right. Buying Twitter Followers can be a very effective strategy if approached correctly and moderately. Purchasing a few hundred to a few thousand followers is perfectly reasonable, and while it won’t get you the followers you really need, it will give your Twitter Account the allure of popularity and strengthen your social credibility. This will make your advertising and marketing campaigns much more effective, and essentially help convey prospective followers that you’re actually worth following. However, these type of services are a little controversial; some people see it as unethical while others praise it for being so fast. You can use these services, but remember that moderation is key.Sponsored Tweets is another creative approach to gaining exposure and followers, and is very similar to Sponsored mentions. Sponsoredtweets.com has over 50,000 tweeters, from celebrities to regular Twitter users, ready to tweet your custom message to their followers, for a fee. You can search and find Twitter users in your exact target market (the ones that have the followers you want) and have them recommend to follow you. This method is great and can be very effective, but I can only recommend it if you have a high budget or are running a business Twitter account.Blogging could be one of your pastimes, and it can also be your ticket to getting more Twitter Followers. If you blog regularly, whether on your personal blog, or a big company blog, you can easily take advantage of the thousands of people reading your article by simply mentioning your Twitter account in your “Author Biography”. I know when I’m reading a really good article, I always want to know more about the author and sometimes I’ll even want to stay connected â€" something I’m sure many people do. Now, by having a convenient link to your Twitter accounts in your biography, your readers will be able to easily find your Twitter account and follow if they want. Even if you don’t blog yet, it’s never to o late to start blogging (or guest blogging) about topics that interest you. You’ll start gaining that online exposure and recognition that won’t just help you grow your Twitter Following, but also help you in so many other avenues.Building your following, whether for your business or personal account, isn’t done overnight. It takes hard work, persistence and determination to become a success with anything, including Twitter. Don’t try to do everything at once and within a week. Take your time, tweet regularly and try some of the suggestions I mentioned. Remember, Rome wasn’t build in a day and neither will your loyal following.Tweet well, my friends.

Clothing Is Essential For All Members Of The Uk - 761 Words

Clothing is essential for all members of the UK population, which creates a constant demand for clothing to be retailed in the UK. London is a leading fashion industries in the world, which makes fashion and clothing a key trend for English consumers with the UK being a fashion capital, London, tourists from all over the world visit the UK specifically for its clothing retailers; which has allowed the market to continuously do well. Consumers in Britain require different types of garments for various occasions, for example job related attire, gym attire and special occasions, the market has a wide range of segmentations for different trends and faces a constant demand for new products especially as consumers change fashion through seasonal†¦show more content†¦Leading retail stores such as Topshop have already begun on using this new technology to gain more in store customers â€Å"as they screened its Topshop Unique catwalk show at the Oxford Circus flagship store. The sto re featured a vending machine that dispensed free beauty gifts. All customers had to do is tweet to @Topshop using #topshoptreats and the machine dispensed their free gift.’’ (Retail Innovation from London Fashion Week) The ongoing rollout of Internet access and social media networking is providing clothing retailers with new means of targeting and selling to consumers.†¨The popularity of British brands is giving UK clothing retailers a base from which to launch into new international markets.†¨As male fashion becomes more popular, retailers have the potential to tap into this currently underdeveloped market.†¨Retailers can benefit from participating in discounting days, such as Black Friday, as a means to encourage a surge in spending among shoppers. As online retailers are increasingly emerging offering more convenient of click-and- collect and home-delivery services, the physical retailers on the high street are in danger of becoming irrelevant in the changing marketplace. Heavy discounting days, such as Black Friday and Cyber Monday, are squeezing the profit margins of retailers andShow MoreRelatedThe Case Of Marks And Spencer1404 Words   |  6 Pagescompany has grown in the UK and soon in the rest of the world they experienced tremendous market strength and even expanded their items from food, wine, beverages and household items. In the 19th century they expanded to more than 1,250 stores in the UK and major cities in different countries worldwide. It also gained more than 85,000 employees during this decade. In the mid of the 19th century, however, it is challenged by the competition that weakened their clothing and fashion for men and womenRead MoreThe United Kingdom Should Remain A Member Of The European Union1586 Word s   |  7 PagesTopic 1: Decision making process The purpose of this assignment is to discuss and analyse if the United Kingdom should remain a member of the European Union or if they should leave. And to also discuss the decision making process used in analysing the assignment. Decision making is the process of making choices by setting goals, gathering information, and assessing alternative occupations. Diagram of decision making you realize that a decision must be made. You then go through an internalRead MoreHow Is Poverty Constructed as a Social Problem in the Uk Today?1720 Words   |  7 PagesHow is poverty constructed as a social problem in the UK today? Abstract. The term ‘social problem’ refers to certain problems that are socially recognised by society and are felt to threaten certain values cherished by the public. This essay will investigate the different types of poverty that occur in the U.K and will explore the sociological arguments as to how poverty links with social problems such as social exclusion, gender discrimination in the work place, lone-parenting and disabilityRead MoreIdentification Of Case Issues And Consumer Market1603 Words   |  7 Pages1. Identification of case issues consumer market When contemplating whether to conduct business in another country, it is essential that Australian Clean Green Coffee Production assess the currents ethical standards of the nation in question. Guatemala has been ranked as the â€Å"135th most unequal country in the world out of 147 countries† (Verite, 2012). Three core ethical issues facing the Guatemalan coffee industry are forced labour and work conditions, child labour, and the environmental impactsRead MoreAnimal Rights And The Ethical Treatment Of Animals1267 Words   |  6 PagesThe debate of whether or not animals should be allowed to be used as subjects in research, entertainment, or clothing is one of the most controversial issues known in today’s society (Parks 21). Through time, animal rights have acquired several different definitions and opinions from people. Regarding their belief about the true meaning of animal rights, People for the Ethical Treatment of Animals (PETA), a largely recognized animal righ ts activist organization, states: Animal rights means that animalsRead MoreTo Legalize Cannabis or Not Everyone has an opinion on the reoccurring subject of cannabis1200 Words   |  5 Pageswould be a better choice for the environment and our health, than other options we currently seek. There are many reasons that people want cannabis legalized, and many fears for which they don’t. Whatever the opinion, people need to be informed of all the facts so they can make their own educated decision on the legalization of marijuana. Hemp and cannabis use have been a part of American culture since before white settlers came to America. The PBS website implies that until the 1890’s the GovernmentRead MoreThe Impact Of Communication On The Workplace Essay1646 Words   |  7 Pagesto name a few. In the movie Piers Morgan struggles to communicate effectively with Omarosa as there is no mutual respect between them regarding the work they both need to do in the work place. In order for an organisation to be successful, it is essential for both management and subordinates to have clear and good communication skills as for management it provides a form of power and dominance over employees. In the Apprentice, Donald Trump is the boss and he assigns managers to every team for specificRead MoreChild Poverty : An Increasing Number Of Families1139 Words   |  5 Pages Child poverty in Britain affects an increasing number of families; the most recent statistics from 2014-2015 show that poverty affects 1 in 4 childre n in the UK today1. The cause of child poverty has many contributing factors and creates multiple issues for the individuals affected. Child poverty in Britain is much different than the television adverts that show the awful living conditions of children in third world countries, however still has devastating outcomes for those experiencing povertyRead MoreBusiness Strategy Comparison: Zara and HandM2280 Words   |  10 PagesD H GROUP NO.-14 GROUP MEMBER NAME-Saloni Khandelwal, Deepankar Kothari, Rohit Modi, Namita S Rai TOPIC-WOMEN GARMENTS THE TWO MAJOR GLOBAL PLAYERS- ZARA AND Hamp;M PRODUCT-T-SHIRT COUNTRY- UK Zara History of Zara Marked as the first prestigious venture of the Inditex group the first store of Zara, the chain of Spanish fashion stores came into reality on central A Coruna Street in 1975. In 1985, Amancio Ortega integrated Zara in a new holding company, Industria de Diseno Textil,Read MoreFinancial Analysis Essay5387 Words   |  22 Pages17 3.2. Forecasted 2011 post tax profit 18 IV. Corporate Governance Structure 20 4.1. Several Essential Principles 20 4.2. The composition of the Board 20 V. Critical analysis of techniques applied in the analysis 22 VI. Conclusion 22 Bibliography 24 Appendix 1: Ratio Calculations: 27 Appendix 2: Primark’s Ratios 28 Appendix 3: Financial ratios of four companies in UK retail industry (2010) 29 Appendix 4: Ranking listed companies in apparel retail industry in FTSE100 30

New Seven Wonders of the World Printables

Mycenaean Civilization Essay - 1634 Words

Mycenaean Civilization The Mycenaean civilization flourished for four hundred years in the late Bronze Age before collapsing in to small bands of subsistence farmers. Some historians attribute this decline to ‘the Sea People’ who terrorized the Egyptians, Anatolians and the Hittites. But could a mysterious people who left no archeological proof of their existence really bring about the collapse of entire civilizations? Mycenaean civilization is characterized by the large palace-like buildings that they created. These huge structures contained dozens of rooms used for a variety of purposes. The rooms were used for everything from industry to meeting places and even sleeping quarters. The main function of these palatial buildings†¦show more content†¦Greek warriors depicted on Ramses III reliefs demonstrate that Mycenaean must have been carrying out raids . The Mycenaean economy depended on surplus in order to trade. To maintain that surplus, their society had to always be expanding. This made their social structure somewhat delicate and it eventually led to its collapse. The collapse was not because of a single invasion though, many factors led to it. Mycenaean civilization collapsed because of its overdependence on trade and its inherent aggressive nature and was catalyzed by invasions and natural disaster. The most common reason that historians give for the decline of Mycenaean civilization is that they were invaded by foreign peoples. The two most common people that are credited with this are the Dorians and the ‘Sea People.’ The Dorians moved in to Greece from the north-west in the late Bronze Age. Coarse pots, not as artfully crafted as Mycenaean pots, have been found in Korakou, Asine, and Mycenae . These pots have been found alongside Mycenaean IIIC pots and is evidence that the Dorians arrived in small waves and were integrated in to Mycenaean society . The Dorians were not terrible invaders that brought about the end of Mycenaean society, instead they were immigrants. The term ‘Sea People’ seems to apply to many different tribes of men. Pharaoh Merenptah refers to the Aqaiwasha as ‘Sea People’ in his victory over the Libyans in 1210bce . Ramses the third uses the term ‘Sea People’ in theShow MoreRelatedThe Collapse Of The Bronze Age1600 Words   |  7 PagesLong before the Romans and their empire, Greece was the major western civilization. Their dominance in the Mediterranean lasted from 1300 BCE to 300 CE. The Greeks didn’t remain stagnant for those 1600 years. Their culture was fluid, changing dramatically from where they started off. Through analysis of historical texts, we’re capable of watching as the culture changes, from monarchal rulers and a war-based society revealed in the The Iliad, to the all-for-the-polis mentality presented in The LawsRead MoreAncient Greek Religion Essay1869 Words   |  8 PagesAncient Greek Religion: Mycenaean to Classical Period Ancient Greece has been a religion- centered culture since the earliest period of habitation in Greece, the Pre-Mycenaean/Mycenaean period. Also through to the Dark Ages to the Classical period. It is a religiously centered civilization, and did have significant changes in the how it was incorporated into people’s daily lives. Religion is important to know about the Ancient Greeks because through it we are able to understand how they lived theirRead More Mycenae Essay2110 Words   |  9 Pagesconcerning its involvement in the Trojan War.? Yet, just 200 years ago, people wondered whether the ancient city of Mycenae even existed.? However, archaeological work in the past two centuries has confirmed the existence and greatness of this ancient civilization.? The major finds include the city?s walls, palace, and tombs.? These discoveries provide a connection to this ancient city and make it come to life again today. ?Our first knowledge of Mycenae came from Greek legends written by ancient poetsRead MoreEssay about Iliad and The Odyssey by Homer1702 Words   |  7 PagesHomer’s depictions led Schliemann to this site which correctly dated to the estimated time of the Trojan War. However, the riches dated back far before the Trojan War. Schliemann also felt it was necessary to uncover evidence of a contemporary civilization on the mainland of Greece to restore the account of the Achaean attackers of Troy. To find the locations, he used the Iliad, the Odyssey, and an account of Greece during the second century written by Pausanias, a Greek traveler and geographer ofRead Morecomparing and contrasting Odysseus and Percy Jackson879 Words   |  3 Pagesthan Percy was. Percy and Odysseus s self-confidence inequality was a result of their different cultural backgrounds. Odysseus lived between 750 and 650 B.C. in Ithaca, or the Mycenaean Civilization, where monarchy was extremely common. Odysseus grew up in the heritage of the monarchy and was appointed king of his civilization at a very young age, correspondingly boosting his self-esteem (Homer 14). Earth sounds my wisdom, and high heaven my fame.† said Odysseus proving his confident, rather boastfulRead MoreEpic Poems By Homer Tell The Tails Of Mighty Greeks1750 Words   |  7 Pagesactual kingdom within the Mycenaean civilization in Bronze Age Greece. The kingdom of Pylos in South Greece was centered in the town of Pylos and from there controlled its territory within the Messenia region of Greece. Peloponnesus is a peninsula connected to main land Greece by the Isthmus of Corinth in south Greece (fig. 1) (â€Å"Peloponnesus.†). Messenia is a region on the area of Peloponnesus in the south West (â€Å"Messenia.†). Within the ancient region of Messenia, the Mycenaean center of Pylos can beRead More The Ulu Burun Shipwreck: Underwater Archaeology at its Finest1545 Words   |  7 Pageswere from the island of Cyprus. The pottery was similar to those found throughout Canaan. Also in the wreck, there were logs of blackwood which grew in primarily Africa. There were also glass ingots that were the same as glass found in Egypt and Mycenaean Greece. In addition, there was ivory from elephants and hippopotamus primarily from Syria. 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SomeRead MoreThe Trojan War - Fact or Fiction?1674 Words   |  7 Pagesrevealed that all roads in the country led to Mycenae, indicating that it was the centre of Greek civilization and therefore also the political centre Ââ€" any expedition led against Troy would have been led by powerful Mycenae. From archaeological evidence gained over many years it is known that Mycenae had a warlike culture. Mycenaean warriors have been found buried with forty to fifty swords, and Mycenaean artifacts found have a common m ilitary theme. During the Bronze Age, there is evidence that theRead MoreEssay about The Historic Accuracy of Homer’s Iliad2923 Words   |  12 Pagesmisidentified the time period, being earlier than the Bronze Age which was around 1250 BC . Schliemann was one of the first archaeologists to uncover some of the truths to Homers Iliad such as identifying the layers of Troy and connecting evidence of the Mycenaean civilisation with the Trojan War which proves a number of things in the Iliad correct. Further studies have taken place since Schliemann’s death and have revealed even more amazing finds relating with the Trojan War. Homers Iliad is based on

Business Sustainability Water; Sun and Fuel

Question: Discuss about the Business Sustainability for Water, Sun and Fuel. Answer: Introduction In an ordinary thinking, one could think that businesses operate independently and have nothing to do with the society and the natural environment they operate in. Imagine a situation where there was no source of energy: water; sun and fuel. Businesses could not operate. This is because in one way or the other they depend on these important resources to run their operations. Interestingly, all these resources are from the natural environment and they are never enough. In a simple way, this contracts the idea of business independence and confirms that they depend on the natural environment for their survival. From my course, sustainable business the idea that business, society and natural environment cannot be isolated because at a certain point they all intersect is confirmed. Learned Concepts Personally, before joining this course, it did not make alot of sense to me that business activities could have some serious impact to the society and natural environment. It seemed a normal thing to scramble and acquire as more resources as possible. The more businesses depend on these resources without being responsible, the sooner they get depleted and they could not continue with their normal operations (Moyeen Courvisanos, 2012). This is because the resources will be exhausted. This is the reason as to why I have come to consider the concept of business sustainability to be very important. The following sustainability themes have helped grasp the concept of business sustainability: triple bottom line, six forms of capital used by business, six phases of business approaches to sustainability and businesses leading in engaging in sustainable business. Triple bottom line: According to Andrew (2006, pg 47) triple bottom line is an accounting concept used to measure the performance of corporate bodies including businesses, nonprofit making organizations and government corporations. Unlike the traditional way of measuring performance in terms of profits and returns to the business, this concept goes beyond that. It also takes into account, the environmental and social factors. This theme of business sustainability has helped me learn how important profits, people and natural environment are to a business. This is because I am now able to understand how the three, namely: business, people and natural environment interact. While the natural environment is a source of energy and raw materials, people provide labour and market for goods and services. This means therefore that the success of business greatly depends on how well the three are interrelated (Cameron Quinn, 2006). This understanding will help me pay particular attention to de veloping different measures to help protect environment and empowering the society in which the business operates. Six forms of capital used by business: Capitalism is not just about financial capital. This is because business does not only rely on finances. There are other kinds of capital and that include: external economic capital, natural capital, human capital, social capital and constructed capital. Because of this important theme, I am able to learn that business cannot depend on financial capital alone to survive. For instance, the business where require a physical environment where to build a factory. This may have an impact on the real estate price. In addition, human capital provides the required skill, knowledge and experience to run the business (Wells, 2011). In simple terms, at the end of the course I will be able to quantify and value the other forms of capital as I do with financial capital. This is to ensure that the business values other forms of capital as it does with financial capital. This is important in ensuring that the business is sustained and financial gains maintaine d as the society and natural environment gain (Potts, 2010). Six phases of business approaches to sustainability: From the knowledge gained in this unit, I have also come to learn that achieving business sustainability is not a reactive approach but rather a step by step approach. The specific phases to ensuring business sustainability include: rejection, non-responsiveness, compliance, efficiency, strategic proactivity and the sustaining corporation. Because of this, in practice I will be able to assess the specific factors that lead to rejection and non-responsiveness. This will help me establish measures to ensure compliance to sustainability while promoting organizational efficiency (Brown, 2011). This is because good measures ensure that an organization accepts regulations and guidelines and supports change. Businesses leading in engaging in sustainable business: It has also come to my attention that those companies that have good policies with regard to business sustainability are also successful and have been able to build strong world brands. Some of the companies leading in sustainability include: Ford, Starbucks, Alcoa, PepsiCo, General Electric and Nike among others (theGuardian, 2017). Many of these companies have strong accountability procedures with clear policies on human rights and natural environment protection. From these examples, I have been able to learn that the importance of developing strong policies directed at safety and diversity as well as stewardship. This is to ensure that the business not only strives to grow its profit margins but also supports the society and the natural environment in which it operates in through Corporate Social Responsibility (CSR) activities (Azapagic, 2003). Conclusion Business sustainability as a course is fundamental in helping the trainee in understanding various themes, concepts and challenges facing many organizations. This is because businesses operate, not in isolation but in support of other factors such as community and the natural environment. This course plays a significant role in providing background information with regard to business sustainability that a student can use in future practice to ensure that their businesses are sustainable and responsive to the environment they operate in. In general, to be sustainable, depends on the values that the business stands for and the prevailing regulations. References Andrew, S. (2006). The Triple Bottom Line. San Francisco: Jossey-Bass. Azapagic, A. (2003). Systems approach to corporate sustainability: A general management framework. Trans IChemE. Volume 81, Part B. Brown, L.R. (2011). World on the Edge: How to Prevent Environmental and Economic Collapse. New York: Earth Policy Institute. Cameron, K. S. Quinn, R. E. (2006). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework (rev. ed.). Reading, MA: Addison-Wesley. Moyeen, A. Courvisanos, J. (2012). Corporate social responsibility in Regional small and medium-sized enterprises in Australia. The Australian Journal of Regional Studies, 18 (3), 364-91. Potts, T. (2010). The natural advantage of regions: linking sustainability, innovation and regional development in Australia. Journal of Cleaner Production,18, 713-725. theGuardian. (2017, April 16). Best practices in sustainability: Ford, Starbucks and more, Retrieved from: https://www.theguardian.com/sustainable-business/blog/best-practices- sustainability-us-corporations-ceres Wells, G. (2011). Sustainability in Australian Business: Fundamental Principles and Practice. Wiley, Australia.

Bernard Arnault Essay Example

Bernard Arnault Essay Example Bernard Arnault Paper Bernard Arnault Paper Bernard Arnault (born 5 March 1949) is a French businessman. He is the founder, chairman, and CEO of LVMH, a large luxury goods conglomerate consisting of over fifty luxury brands, including Louis Vuitton, Dior, and Fendi. According to Forbes Magazine, Arnault is the worlds 4th and Europes richest person, with a 2011 net worth of US$41 billion. Marc Jacobs (born April 9, 1963) is an American fashion designer and the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs. Jacobs is currently the Creative Director of the French design house Louis Vuitton. In 1997, Jacobs was appointed Creative Director of luxury French fashion house, Louis Vuitton, where he created the companys first ready-to-wear line. Jacobs has collaborated with many popular artists for his Louis Vuitton collections. Vuitton has worked in conjunction with Stephen Sprouse, Takashi Murakami and most recently American artist Richard Prince and rapper Kanye West. As of 2011, Jacobs remains the Creative Director for Louis Vuitton. Marc Jacobs has the midas touch and an innate ability to design clothes that people want to wear. Whether he designs a satchel or a shoe its always something everyone wants. From grunge to prom, from private jet to Tokyo nightclub, he has an outfit that suits. His workload includes Marc Jacobs, Marc by Marc and Louis Vuitton a titanic selection of back to back collections but he still has time to build a world class contemporary art collection and dress in pigeon costumes at his annual fancy dress party. He has caught the fitness bug like so many male fashion designers. His muses include Sofia Coppola, Charlotte Rampling, Winona Ryder, Dakota Fanning, Victoria Beckham all have been photographed by Juergen Teller for Marc Jacobs ad campaigns (Mrs Beckham was hidden inside a Marc Jacobs shop bag after Juergen persuaded her that she was just a product). John Stuart, former CEO of Quaker, once said, if this company were split up, I would give you the property, plant and equipment and I would take the brands and trademarks and I would fare better. This commonly held belief illustrates the immense value of the brand today, but how do you create and manage a star brand? Perhaps this question is relatively easy for marketing and brand managers, but what about at board level, where the buck really stops? Bernard Arnault, Chairman of LVMH (Louis Vuitton, Moi t Hennessy , the worlds largest maker of luxury goods), appears to have some of the answers. LVMH is a paradox in itself. A company that makes and sells products that nobody actually needs. A recipe for disaster? A managers nightmare? Far from it LVMHs combined revenue was estimated at $11 billion in 2001, with a market capitalization of $27 billion. With Arnault at the helm, this organization has gone from a small clothing manufacturer on the verge of ruin to a conglomerate of nearly 50 star brands including Dom Perignon, TAG Heuer and Christian Dior. According to Arnault, one key to success is his management technique. The process of creating a star brand begins with radical innovation and, for that, artists must be totally free from financial or marketing concerns. He firmly believes that If you think and act like a typical manager around creative people with rules, policies, data on customer preferences, and so forth you will quickly kill their talent. It is only later, when the product is being manufactured, that he introduces the strict, almost militant processes that ensure profitability. Take, for example, John Galliano and his dresses made out of newspaper surely the most impractical product imaginable. But when they were sent down the cat-walk, Arnault did not bat an eyelid. Consequently, when Dior sold dresses in newspaper-printed fabric for a considerable profit, Arnault was proved right. Star brands, in his opinion, are in themselves a paradox. They must simultaneously be timeless, modern, fast-growing and highly profitable. Arnault is keenly aware of the crucial role he plays in creating such an entity. He observes how many brands have the potential to be stars but they are poorly managed, and by this we are not talking of the marketing manager alone the problem often runs through the heart of most major organizations. If you continually pose these questions to consumers and analyze the findings, it becomes increasingly simple to pick up on small irritations or concerns that, in the future, could present massive problems for your brand. (2) See the brand as both an object and a person. Viewing the brand as an object increases the value of analysis and plays a fundamental and consistent role you are selling something to people. On the other hand, the brand as a person enables you to understand the delivery of this role and how well it fits into your corporate culture. This way you can become involved with the projection and promotion of the brand without ever losing sight of the bigger picture. (3) Look at brand promise to enable successful advertising.

The Transition of Russia to Capitalism

The Transition of Russia to Capitalism Russia, in an attempt to end communism and adopt capitalism, engaged herself in a number of reforms after the collapse of the Union of Soviet Socialist Republics (USSR or the Soviet Union). Beginning late 1980s, the new nation started massive economic reforms aimed at relieving the state ownership of the process of production and encouraging private and corporate ownership of the process.Advertising We will write a custom report sample on The Transition of Russia to Capitalism specifically for you for only $16.05 $11/page Learn More Backed by the west, the International Monetary Fund and the World Bank, the Russian government, under Boris Yeltsin and his group of young advisors, started the Neo-Liberalism, a transition period that would see the country undergo massive privatization, liberalization and stabilization (Kosals, 2006). Nevertheless, Russia’s economy faced serious problems and failed to achieve the capitalism dream as planned, instead it fa ced rapid decline, increased corruption and reduction in vital state gains (Kosals, 2006). Scholars have identified a number of issues that faced the transition of the Russian economy to capitalism, causing the decline. Scholars state that Russia failed to achieve a dynamic capitalist economy and instead, it achieved a malevolent form of capitalism known as â€Å"crony capitalism† or â€Å"mafia capitalism† (Abdelal, 2001). The cause of the problem is based on the process of expropriation of the state assets initially controlled by the state during the Soviet Union era. A small group of people, probably less than 100, appropriated the state assets during the transition period. They were individuals with strong connection with powerful state officials and integrated into criminal groups or clans. They developed notorious oligarchs with an aim of making money through banking and trade (Guriev Rachinsky, 2005). To achieve this, they took the advantage of the poor legal f ramework developed during the transition period, which allowed them to siphon off enormous profits from the state assets and transfer them to offshore accounts (Guriev Rachinsky, 2005).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The economic advisors and policy makers behind the transition to capitalism failed to note the need for strong and effective legal frameworks for ensuring a smooth and directed transfer of state assets to private ownership (Abdelal, 2001). Russia failed to have in place effective anti-corruption laws, institutions and the will to deal with the oligarchs. It seems that both the western advisors and Yeltsin’s group of young advisors overlooked the important impact of developing a legal framework to regulate and monitor the transition (Abdelal, 2001). In turn, the oligarchs obtained huge profits through appropriation, especially by deriving gain s the state fuel and metal industries on the world markets. The primary problem was that the oligarchs made almost no investment in the country, leaving the country in a poor state of investment, even in the gas, oil and metallurgical industries that were supporting the economy (Abdelal, 2001). As a result, fuel and mineral production declined and the existing reserves increasing became depleted (Exhibit 1). Poor investment meant that exploitation of new ventures and reserves derailed (Kosals, 2006). Thirdly, the Yeltsin advisors overlooked the need for investing in the infrastructure, communication, transport and agriculture. Instead, much of the investments were in small industries such as services, catering and trade (Exhibit 2). The new capitalist enterprises were often small and unincorporated private companies that were unable to make large profits or pay high wage levels (Exhibit 3). The neoliberalism used in the transition period has also been cited as one of the major facto rs that caused the decline of the economy and failure to achieve a functional capitalism economy. In particular, the Russian government and policy makers applied neo-liberal shock therapy, where there was all shock and no therapy. In particular, price liberalization destroyed Russia’s working capital for its enterprises (Abdelal, 2001). The country also embarked on the liberalization of the administration-command system by dismantling it, but this only deprived investment finance while restrictive financial policies increased the cost of credit and over-valuation of the exchange rate.Advertising We will write a custom report sample on The Transition of Russia to Capitalism specifically for you for only $16.05 $11/page Learn More Cheap imports were excessive in the Russian market because of the freeing of international trade, while lack of legal regulation of privatization allowed criminals to expropriate the valuable state assets (Abdelal, 2001). Who is to blame for Russia’s failed transition? In fact, a number of forces are to blame for the problems facing Russia’s transition to capitalism and the detrimental consequences on the economy and social system. First, Russia’s history is partly to blame, considering the complexity of the communist system between 1917 and 1989, where the Soviet Union controlled and owned the process of production (Abdelal, 2001). State corporations had been the key to economic development, which achieved its peak during the mid-20th century. In addition, the previous regimes (before the collapse of the USSR) concentrated more on military expenditure, especially during the cold war. The military consumed huge percentages of the nation’s budget, with the state of Russia being the major financier of the budget. The country was deprived of capital for investment as well as social development because the military and foreign affairs were more important to the cold war USSR than other sectors of the economy. Thus, it was necessary to ensure that these forces were controlled and dismantled before privatization. An in-depth analysis of the situation in Russia during the transition may indicate that the Yeltsin government is to blame for its lack of vision and ability to tackle the social and historical problems before embarking on rapid transition process. For instance, the regime failed to implement and institute effective legal frameworks for controlling and regulating the process of privatization (Abdelal, 2001). Had the country embarked on the effective legal system, the oligarchs would have lacked the opportunity to embezzle the country’s finances.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Yeltsin’s advisors, especially the group of young economists and political scientists hired by the presidency to oversee the transition process, failed to note the need for a slow but effective transfer of the economy from state control to private ownership (Abdelal, 2001). They believed in a rapid and haste transition, probably aiming to copy the west, without noting the negative impacts of rapid loss of state control of the transition process. In fact, critics of neo-liberalism have shown the differences between Russia and other formerly socialist/communist nations like China, Uzbekistan and Vietnam. These states embarked on a slow but effective process governed by law and retaining state strong state control of the market system during their transition periods. In addition, countries such as China used restrictive laws to preside over a dynamic transition based on a dynamic growth based on investments in infrastructure, manufacturing, education, health, mining, technology and processing industries (Exhibit 4). Thus, Russia’s inability to take such steps failed the transition process, eventually destroying the once vibrant economy. Moreover, Yeltsin’s lack of involvement of all the state organs such as the legislature and the continued allocation of huge sums of money to the military after the collapse of the Soviet Union contributed to the failures in the economic transition process. For example, Yeltsin’s government sought to structure the government while also undertaking the rapid transition system (Kosals, 2006). Politics inferred with the economic reforms during the period, especially after Yeltsin announced rapid reforms in the legislature, including a snap parliamentary election after dissolving the legislature. There massive protests as most parliamentarians objected the move and refused to leave the parliament buildings, but Yeltsin used the military to remove them. After these events, the political will to oversee a smo oth and effective transition failed greatly because the presidency was not willing to involve the legislature, which made it difficult to enact and implement effective laws to reduce the impact of the oligarchs (Kosals, 2006). The government further failed to impose hard budget constraints on several traditional enterprises while also failing to provide both direct and indirect credits as well as subsidies to the companies facing collapse. Years after the collapse of the communist union, the state bodies, especially at the local and regional levels, have continued to place bureaucratic limitations permitting such issues as private land ownership and agreements for shared resource exploitation (Kosals, 2006). Moreover, the government is yet to show significance commitment to encourage the establishment of the rule of law in order to secure property rights, trade contracts and reduce the degree of corruption. What should be done? To reverse the effects of the shock therapy and the fai led transition, Russia should embark on a new system governed by the rule of law. First, it must enact and implement strong and effective anti-corruption laws in order to secure the economy from distractors such as economic cartels that own the production process. Such laws should be used to control the private ownership of corporations and control of major economic sectors. Secondly, laws should be put in place to ensure investment in importance economic sectors such as banking, oil, metallurgic, communication, transport mining and processing industry. Infrastructure development must be given priority in the national budget in order to encourage large-scale investments while also cutting the amounts of resources spent on military expenditure (Kosals, 2006). In addition, the government must reduce the reliance on traditional enterprises and encourage foreign direct investment while also reducing the entry of cheap products from foreign markets in order to save the local industries f rom excessive losses. Bailing out of the loss-making corporations should further be enhanced in order to prevent economic crisis. Appendix Figure 1: Key economic indicators in the transition-era Russia Figure 2: The collapsing rate of investment during the transition period Figure 3: The increasing rate of unemployment during the transition era Figure 4: Russia’s GDP trend during the transition References Abdelal, R. E. (2001). Russia: The end of a time of troubles? Harvard, MA: Harvard Business School. Burawoy, M. (2002). Transition without transformation: Russia’s involutionary road to capitalism. Locating Capitalism in Time and Space: Global Restructurings, Politics and Identity, 269-90. Guriev, S., Rachinsky, A. (2005). The role of oligarchs in Russian capitalism. The Journal of Economic Perspectives, 19(1), 131-150. Kosals, L. (2006). Interim outcome of the Russian transition: clan capitalism. Kyoto Institute of Economic Research Working Paper, 610.